Our Services
All of our services are tailored to your unique needs
Brand, Growth & Strategy
Beauty brands continually face decisions about where to grow, what to prioritize and how to remain relevant and differentiated. Sometimes the challenge is a brand that has lost momentum. Sometimes a product or category needs a clearer position. And sometimes the business simply needs an experienced outside perspective to help determine what comes next.
JHA works with leadership teams to assess the opportunity, make clear strategic choices and translate those choices into action.
Areas of work include:
Brand and positioning strategy
Product and category strategy
Pricing and portfolio strategy
Consumer and competitive analysis
Growth opportunity identification
Strategic planning
Go-to-market strategy
Senior leadership strategy sessions
Innovation Strategy and Pipeline
JHA helps brands build stronger, more actionable innovation pipelines—balancing breakthrough and incremental innovation with brand strategy, consumer opportunity and commercial potential.
Areas of work include:
Building and strengthening actionable innovation pipelines
Balancing breakthrough and incremental innovation
Assessing and prioritizing existing pipelines
Identifying competitive and category white space
Facilitating innovation strategy and brainstorming sessions
Using AI to expand and differentiate thinking—not homogenize it
Aligning cross-functional teams around innovation priorities
Organizational Change
Change succeeds or fails in the way it is understood and adopted across an organization. A new strategy, leadership transition, restructuring, new technology or shift in how work gets done can create uncertainty, resistance and confusion—even when the business rationale is sound.
JHA helps leaders translate change into action by aligning leadership, developing clear communication and helping teams understand and adopt new ways of working.
Areas of work include:
Change strategy and planning
Leadership alignment around change
Change communication and messaging
Stakeholder and impact assessment
AI adoption and integration
New ways of working
Leadership workshops during periods of change
Executive coaching through transitions
Prosci/ADKAR-informed change support
Leadership & Alignment
Many execution problems aren't caused by lack of talent or effort. They happen when priorities compete, decisions aren't clear, functions operate independently or leaders aren't aligned around what matters most.
JHA works with senior leaders and teams to improve how they communicate, make decisions and work across functions—using facilitated working sessions, custom workshops and coaching based on the needs of the organization.
Areas of work include:
Leadership and team alignment
Cross-functional collaboration
Decision-making and accountability
Roles, responsibilities and ways of working
Executive communication and presence
Presentation and negotiation
Giving and receiving feedback
Executive coaching
Custom leadership workshops: Leading with Confidence
Individual Coaching
At JHA, one-on-one coaching is at the heart of our work. We partner with leaders and employees to not only tackle immediate challenges but also uncover and address the underlying causes. Together, we build a clear, step-by-step plan for meaningful change. Our approach blends proven methods with practical tools so you leave with lasting strategies—skills you can return to whenever new challenges arise. Above all, we are committed to your success and work alongside you every step of the way.
Mastering the Creative Briefing Process
The Creative Brief is the cornerstone of innovative communication and design. However, creating and interpreting a brief can be challenging as can the relationship between the Marketing and Creative Teams Julie Howard Associate’s Mastering the Creative Briefing Process tackles all aspects of this complex process:
-
Writing the Brief1) The 6 key elements of a great brief
2) Unearthing the human insight
3) Providing useful supporting data and analytics
4) Using a shared vocabulary
5) Focusing the “ask”
Responding to the Brief
1) Interpreting the “ask”
2) Asking the right questions
3) Presenting the work
4) Managing the meeting
LEADING WITH CONFIDENCE: Customized Leadership Mastery Program
Leading with Confidence: Custom Leadership Mastery Program is a comprehensive leadership journey that builds on the principles of the world’s most respected leadership thinkers—brought to life through Julie Howard’s decades of real-world expertise in management, marketing, coaching, and leadership.
-
Julie Howard Associates offers two levels of leadership workshops, designed to meet leaders where they are:
First-Time Managers Workshop
A critical foundation program that equips new managers with essential skills such as time management, communication, giving and receiving feedback, and navigating change. This workshop builds confidence while setting the groundwork for long-term leadership success.
Experienced Leaders Workshop
Designed for Directors and above, this advanced program covers the fundamentals while diving deeper into team building, hiring, decision-making, change management, negotiation, and executive presence. The workshop can be delivered as a one-day intensive or as a four-part series of 60–90 minute modules.
Mental Health Workshop
The importance of Mental Health in the workplace cannot be overstated. JHA, in partnership with well-known psychotherapist Abby Rodman, has created a simple yet meaningful mental health workshop for employees. It helps individuals recognize the signs of mental health issues and gives practical advice on how to manage those concerns as well as when to seek help. Additionally, there is a workshop exclusively for Managers. In it, managers will learn how to break down mental health myths and stigmas. They will also learn how to spot mental health issues with employees, how to address them tactfully and with respect, and how to guide employees to the right resouces to ensure they get the help they need.